{"title":"theBalm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003etheBalm does beauty differently. Vintage Hollywood glamour, punny product names, and formulas that actually deliver. Meet Matt(e) Hughes became a cult liquid lipstick. The Manizer highlighters are a TikTok staple. The palettes are designed for real people who want real results without reading a manual.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNatural eyeshadows. A bold red lip. A starlet straight out of the 1940s.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCruelty-free, paraben-free, and unapologetically fun. theBalm is makeup that gets it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eShop the full theBalm collection at Goobsy.\u003c\/p\u003e","products":[{"product_id":"thebalm-appetit-eyeshadow-palette-9-shades","title":"theBalm Appétit Eyeshadow Palette - 9 Shades","description":"\u003cp\u003eAppétit by theBalm is a 9-shade eyeshadow palette inspired by the warmth and richness of a well-set table — terracotta, burnt orange, deep burgundy, champagne, and everything in between. 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Bon appétit.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069580566858,"sku":"TB80908","price":45.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB09088_704a8e08-8fbc-4713-b5e5-4a873461a74a.jpg?v=1770743776"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Chivalrous","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069614842186,"sku":"TB80513","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80513_62f23c58-cdb0-46d4-b917-5be492ac5336.jpg?v=1770743847"},{"product_id":"thebalm-en-root-dry-shampoo-dry-shampoo","title":"theBalm En Root Dry Shampoo - Dry Shampoo","description":"\u003cp\u003eEn Root dry shampoo is theBalm's solution for the day after — and the day after that. A light, invisible-finish formula that absorbs excess oil at the roots, adds texture and volume, and extends your blowout without leaving the white cast or heavy residue that haunts lesser dry shampoos.\u003c\/p\u003e\n\u003cp\u003eSpray at the roots, wait 30 seconds, and work through with fingers or a brush. The result is hair that feels freshly washed, moves naturally, and doesn't betray the fact that you skipped wash day. Lightly scented and quick-drying.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Your second-day secret.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069654032714,"sku":"TB80049","price":39.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80049_fa15d99d-1ace-48db-8d93-2bd44eae62e7.jpg?v=1770743949"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Adoring","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Adoring \/ 0","offer_id":61069659832650,"sku":"TB80518","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80518.jpg?v=1770743966"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Loyal","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Loyal \/ 0","offer_id":61069728940362,"sku":"TB80517","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80517.jpg?v=1770744136"},{"product_id":"thebalm-in-thebalm-of-your-hand-greatest-hits-vol-1-greatest-hits-vol-1","title":"theBalm In theBalm of Your Hand - Greatest Hits Vol. 1 -  Greatest Hits Vol. 1","description":"\u003cp\u003eThis all-in-one face palette contains favorites from some of our best sellers, including 4 perfectly coordinated eyeshadows, 3 universal blushes, a matte bronzer, a champagne-hued highlighter, a classic red lip color, and a nude lip and cheek cream. Who says you can't have it all? Here at theBalm, we believe you can -- and it all fits \"In theBalm of Your Hand\"!Net Wt. 19.0 g \/ 0.67 oz \u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-in-thebalm-of-your-hand\"\u003e\u003cstrong\u003eOriginal\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Greatest Hits Vol. 1 \/ 0","offer_id":61069782155594,"sku":"TB80630","price":45.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80630.jpg?v=1770744290"},{"product_id":"thebalm-instain-long-wearing-powder-staining-blush-swiss-dot-peach","title":"theBalm Instain Long-Wearing Powder Staining Blush - Swiss Dot Peach","description":"\u003cp\u003eInstain in Swiss Dot Peach is the warmer, more sun-kissed entry in theBalm's staining blush collection. 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Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Devoted \/ 0","offer_id":61069877444938,"sku":"TB80515","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80515.jpg?v=1770744576"},{"product_id":"thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2","title":"theBalm Meet Matte Hughes Set of 6 Mini Long-Lasting Liquid Lipsticks 2","description":"\u003cp\u003eSix shades of Matt(e) Hughes in one irresistible set — because why commit to one when you can have them all? These minis pack the full long-wearing, velvety formula into a travel-friendly size that fits your bag, your vanity, and your every mood. Share them, collect them, or keep them all for yourself. No judgment.\u003c\/p\u003e\n\u003cp\u003eEach shade delivers theBalm's signature comfortable matte finish — lightweight, non-drying, and built to last from morning to last call. The precision doe-foot applicator gives you control whether you're going for a clean line or a fuller look. Cruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003eThe perfect introduction to the Matt(e) Hughes collection, or a seriously good gift.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069912637770,"sku":"TB81017","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB81017_b071d82c-3193-468c-8038-5043304000a7.jpg?v=1770744662"},{"product_id":"thebalm-la-balmba-steal-the-spotlight-eyeshadow-palette-volume-2","title":"theBalm La Balmba Steal the Spotlight Eyeshadow Palette Volume 2","description":"\u003cp\u003eLa Balmba Volume 2 picks up where Volume 1 left off — another spotlight-stealing collection of eyeshadows from theBalm, this time with a complementary range of shades that expands your palette universe rather than duplicating it.\u003c\/p\u003e\n\u003cp\u003eThe same blendable, pigment-rich formula applies in even strokes with minimal fallout. Shimmers catch light without glitter overload; mattes build depth without patchiness. Collect both volumes for a full studio's worth of creative options, or start here and work your way backwards.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-la-balmba-steal-the-spotlight-eyeshadow-palette-volume-1\"\u003e\u003cstrong\u003eVolume 1\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069916864842,"sku":"TB80508","price":37.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80508_3a767695-da16-48ba-8afc-493942b42681.jpg?v=1770744675"},{"product_id":"thebalm-instain-long-wearing-powder-staining-blush-lace-bright-pink","title":"theBalm Instain Long-Wearing Powder Staining Blush - Lace Bright Pink","description":"\u003cp\u003eInstain in Lace Bright Pink is theBalm's answer to blush that actually stays. A long-wearing powder formula that doesn't just sit on top of skin — it stains it with a flush of color that looks real because it acts like it came from within.\u003c\/p\u003e\n\u003cp\u003eThe Lace pattern embossed on the pan is more than decorative — it releases the right amount of product with each swipe, making this one of the most foolproof blushes to apply. Bright Pink delivers a vibrant, cheerful flush that works beautifully on fair to medium skin tones, layering well for deeper coverage or sheering out to something barely-there.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Blush that means business.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-instain-long-wearing-powder-staining-blush-swiss-dot-peach\"\u003e\u003cstrong\u003eSwiss Dot Peach\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Lace Bright Pink \/ 0","offer_id":61069930529098,"sku":"TBISLA","price":36.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBISLA.jpg?v=1770744707"},{"product_id":"thebalm-nude-tude-nude-eyeshadow-palette-12-shades","title":"theBalm Nude ‘Tude Nude Eyeshadow Palette - 12 Shades","description":"\u003cp\u003eNude 'Tude is theBalm's attitude-filled take on the nude palette — 12 shades that prove that \"neutral\" doesn't have to mean boring. From light champagne to warm caramel to deep espresso, the range is genuinely inclusive and genuinely useful, covering every skin tone and every occasion.\u003c\/p\u003e\n\u003cp\u003eThe mix of mattes and shimmers gives you everything needed to create a complete eye look in one palette: a light base shade, transition colors, definition tones, and a highlighter for the inner corner. All with theBalm's blendable, smooth formula and minimal fallout.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Nude with attitude.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069938950474,"sku":"TBNT","price":43.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBNT_bd1fd703-ba11-4854-84e8-79f250d93706.jpg?v=1770744719"},{"product_id":"thebalm-pomegranate-restorative-facial-serum-for-normal-to-dry-skin","title":"theBalm Pomegranate Restorative Facial Serum - For Normal To Dry Skin","description":"\u003cp\u003etheBalm's Pomegranate Restorative Facial Serum brings the brand's commitment to quality into skincare — a nourishing, lightweight serum built around pomegranate extract, one of skincare's most potent antioxidant ingredients.\u003c\/p\u003e\n\u003cp\u003ePomegranate is rich in punicic acid, an omega-5 fatty acid that supports skin barrier function and helps restore moisture to dry and depleted skin. The serum absorbs quickly without leaving a greasy residue, making it ideal as a morning treatment under SPF and makeup, or as part of an evening routine to repair and replenish overnight. Formulated for normal to dry skin types.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Skin that looks after itself, with a little help.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069942587722,"sku":"TB03179","price":49.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB03179_3f25dbdd-1bfa-44cf-a69f-ca18422a238b.jpg?v=1770744735"},{"product_id":"thebalm-meet-matte-ador-matte-eyeshadow-palette","title":"theBALM Meet Matt(e) Ador Matte Eyeshadow Palette","description":"\u003cp\u003eMeet Matt(e) Ador — the eyeshadow palette for matte obsessives. Named with theBalm's signature flair, this all-matte collection is built for those who want depth, dimension, and drama without a single shimmer in sight.\u003c\/p\u003e\n\u003cp\u003eThe shades range from everyday neutrals to deeper, more editorial tones that make this palette genuinely versatile — a morning meeting and an evening out, covered in one compact. The formula blends smoothly with minimal fallout, and the pigmentation is strong enough to build with a single layer or layer further for more intensity.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. No shine, no compromise.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069946945866,"sku":"TBMMA","price":54.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBMMA_814ca5c6-24ca-42be-8865-0a672a7cff56.jpg?v=1770744746"},{"product_id":"thebalm-in-thebalm-of-your-hand","title":"theBalm In theBalm of Your Hand","description":"\u003cp\u003eIn theBalm of Your Hand is exactly what the name promises — a complete face palette that puts everything you need right in your hands. Eyeshadows, blush, bronzer, highlighter, and a lip color, all in one compact designed for people who don't want to carry a full makeup bag.\u003c\/p\u003e\n\u003cp\u003eThe shades are coordinated to work together without requiring any color theory knowledge — open the palette, pick what you need, and build your look. The formula is blendable and buildable, and the compact is sturdy enough for travel. theBalm puns aside, this is a genuinely practical, well-designed product.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-in-thebalm-of-your-hand-greatest-hits-vol-1-greatest-hits-vol-1\"\u003e\u003cstrong\u003eGreatest Hits Vol. 1\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Greatest Hits Vol. 1 \/ 0","offer_id":61069958054218,"sku":"TB80630","price":45.87,"currency_code":"USD","in_stock":true},{"title":"Greatest Hits Vol. 2 \/ 0","offer_id":61069958086986,"sku":"TB81077","price":48.17,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80630_9ae64ae9-4f66-48a7-bde2-89606f99070f.jpg?v=1770744784"},{"product_id":"thebalm-mary-dew-manizer-liquid-highlighter","title":"theBalm Mary-Dew Manizer Liquid Highlighter","description":"\u003cp\u003eMary-Dew Manizer is theBalm's liquid luminizer for those who want their highlight to look like skin — radiant, dewy, and effortlessly natural rather than obviously applied.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula blends seamlessly into skin, leaving a soft, diffused glow that builds beautifully. Apply it to the high points of the face with fingers or a brush, mix a drop into your moisturizer for a lit-from-within base, or layer it over powder for extra dimension. Versatile enough for morning skin prep, glamorous enough for a night out.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-cindy-lou-manizer-highlighter-shadow-shimmer-peachy-pink\"\u003e\u003cstrong\u003eCindy-Lou (Peachy Pink)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-bonnie-dew-manizer-liquid-highlighter\"\u003e\u003cstrong\u003eBonnie-Dew\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61069960184138,"sku":"TB81213","price":34.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB81213_690c4dee-9cf7-46c4-a128-b2ba7e9625b7.jpg?v=1770745223"},{"product_id":"thebalm-read-my-lips-lip-gloss-pow","title":"theBalm Read My Lips Lip Gloss - POW!","description":"\u003cp\u003ePOW. Right in the lip game. theBalm's Read My Lips gloss hits with a vibrant, high-shine shade that makes an immediate impression — in a formula that's as comfortable as it is bold.\u003c\/p\u003e\n\u003cp\u003eInfused with ginseng for a subtle plumping effect, this gloss goes on smooth, stays put without being sticky, and catches light in all the right ways. Apply straight from the wide doe-foot applicator for a fast, polished look. 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Your lashes have been warned.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61070058291530,"sku":"TB80673","price":37.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80673_d4c4833b-cd2e-46d1-9fe3-c9c4fb049a5d.jpg?v=1770745144"},{"product_id":"thebalm-bonnie-dew-manizer-liquid-highlighter","title":"theBalm Bonnie-Dew Manizer Liquid Highlighter","description":"\u003cp\u003eBonnie-Dew Manizer takes theBalm's iconic highlighter formula and makes it liquid — a dewy, skin-melting luminizer that gives you that fresh, just-stepped-out-of-the-mist glow that powder can't quite replicate.\u003c\/p\u003e\n\u003cp\u003eA few drops blended onto the high points of the face — cheekbones, brow bone, cupid's bow, bridge of the nose — creates a luminosity that looks like skincare rather than makeup. Mix it into your foundation for an all-over glow, or apply it directly for a more focused highlight. Buildable, blendable, and beautiful.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Dew it right.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-cindy-lou-manizer-highlighter-shadow-shimmer-peachy-pink\"\u003e\u003cstrong\u003eCindy-Lou (Peachy Pink)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-mary-dew-manizer-liquid-highlighter\"\u003e\u003cstrong\u003eMary-Dew\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61070094172490,"sku":"TB81219","price":34.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB81219_6e689406-cf39-4dda-82b9-146a512378b4.jpg?v=1770745277"},{"product_id":"thebalm-highlite-n-con-tour-palette","title":"theBalm Highlite N Con Tour Palette","description":"\u003cp\u003eHighlite 'N Con Tour is theBalm's all-in-one highlight and contour palette — everything you need to sculpt, define, and illuminate, designed to work together seamlessly without the guesswork of mixing and matching from separate products.\u003c\/p\u003e\n\u003cp\u003eThe palette includes cool contour shades for creating shadow and depth, a warm bronzer for sun-kissed dimension, and finely-milled highlighters that catch light without looking glittery. Each shade is buildable and blendable, making this as approachable for beginners as it is useful for experienced makeup wearers. theBalm's punny name aside, the results are genuinely serious.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61070115963210,"sku":"TBHNT","price":46.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBHNT_6457536e-6182-4319-b84d-7c36f272e5b1.jpg?v=1770745341"},{"product_id":"thebalm-cindy-lou-manizer-highlighter-shadow-shimmer-peachy-pink","title":"theBalm Cindy-Lou Manizer Highlighter, Shadow \u0026 Shimmer - Peachy Pink","description":"\u003cp\u003eCindy-Lou Manizer is the peachy-pink member of theBalm's beloved Manizer family — a triple-threat highlighter, shadow, and shimmer that does it all with the kind of warm, romantic glow that looks like you were just born with it.\u003c\/p\u003e\n\u003cp\u003eThe finely-milled powder blends effortlessly onto cheekbones, eyelids, or the inner corner of the eye for a lit-from-within luminosity. The peachy-pink tone is universally flattering — equally beautiful on fair and deeper skin tones. Use a fan brush for a soft daytime wash, or layer for an evening that demands to be noticed.\u003c\/p\u003e\n\u003cp\u003eCruelty-free, paraben-free, and endlessly giftable.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-bonnie-dew-manizer-liquid-highlighter\"\u003e\u003cstrong\u003eBonnie-Dew\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-mary-dew-manizer-liquid-highlighter\"\u003e\u003cstrong\u003eMary-Dew\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61277134782794,"sku":"TBCLM","price":38.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBMCL_0649f81e-62c5-4361-978b-b3f0a50838f0.jpg?v=1772805249"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Sentimental","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Sentimental \/ 0","offer_id":61277256286538,"sku":"TB80514","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80514.jpg?v=1772805913"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Honest","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Honest \/ 0","offer_id":61277272473930,"sku":"TB80512","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80512_6c228fa4-0e6a-422c-89ae-61021fcaef10.jpg?v=1772806476"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick (w\/out box packaging) - Honest","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated\"\u003e\u003cstrong\u003eDedicated\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Honest \/ 0","offer_id":61277275390282,"sku":"TB80512WB","price":31.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80512_0c53684a-2acc-40a1-b236-e1676169a471.jpg?v=1772806093"},{"product_id":"thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-dedicated","title":"theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick - Dedicated","description":"\u003cp\u003eMeet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.\u003c\/p\u003e\n\u003cp\u003eThe formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-honest\"\u003e\u003cstrong\u003eHonest\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-sentimental\"\u003e\u003cstrong\u003eSentimental\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-devoted\"\u003e\u003cstrong\u003eDevoted\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-loyal\"\u003e\u003cstrong\u003eLoyal\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-adoring\"\u003e\u003cstrong\u003eAdoring\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-chivalrous\"\u003e\u003cstrong\u003eChivalrous\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-long-lasting-liquid-lipstick-w-out-box-packaging-honest\"\u003e\u003cstrong\u003eHonest (Unboxed)\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-meet-matte-hughes-set-of-6-mini-long-lasting-liquid-lipsticks-2\"\u003e\u003cstrong\u003eMini Set of 6\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Dedicated \/ 0","offer_id":61277293117770,"sku":"TB80720","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80720_e2c20a7f-aa6c-4671-a504-4bc6a96fb3d6.jpg?v=1772806309"},{"product_id":"thebalm-la-balmba-steal-the-spotlight-eyeshadow-palette-volume-1","title":"theBalm La Balmba Steal the Spotlight Eyeshadow Palette Volume 1","description":"\u003cp\u003eLa Balmba Volume 1 is theBalm's most theatrical eyeshadow palette — a curated lineup of shadows designed for people who believe that eyes should always steal the spotlight. Every shade in the collection has been chosen to work together and apart, giving you the flexibility to go from everyday to dramatic without buying a second palette.\u003c\/p\u003e\n\u003cp\u003eThe formula blends effortlessly with minimal fallout, whether you're working with mattes, shimmers, or the metallic shades that make this collection genuinely special. theBalm's signature vintage Hollywood packaging makes this as beautiful on a vanity as it is on the eyes.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Your close-up is ready.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-la-balmba-steal-the-spotlight-eyeshadow-palette-volume-2\"\u003e\u003cstrong\u003eVolume 2\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"0 \/ 0","offer_id":61277297639754,"sku":"TB80509","price":37.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB80509_dff0acb3-ba89-491c-8d8e-fdad81e7dfd4.jpg?v=1772806223"},{"product_id":"thebalm-furrowcious-brow-pencil-with-spooley-blonde","title":"theBalm Furrowcious! 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Brows that mean business.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"Blonde \/ 0","offer_id":61277297869130,"sku":"TB81216","price":33.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TB81216_1.jpg?v=1772806225"},{"product_id":"thebalm-read-my-lips-lip-gloss-wow","title":"theBalm Read My Lips Lip Gloss - WOW!","description":"\u003cp\u003eWOW is the right reaction. theBalm's Read My Lips gloss in this head-turning shade delivers the kind of color that stops a room — in a formula that's comfortable, non-sticky, and surprisingly wearable for something this striking.\u003c\/p\u003e\n\u003cp\u003eInfused with ginseng for a subtle plumping effect, the wide doe-foot applicator lays on a smooth, even layer of high-shine color in seconds. Wear it alone for a glossy statement, or layer it over your favorite liner for extra dimension. Either way, WOW is the word.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-read-my-lips-lip-gloss-hubba-hubba\"\u003e\u003cstrong\u003eHUBBA HUBBA!\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-read-my-lips-lip-gloss-pow\"\u003e\u003cstrong\u003ePOW!\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"WOW! \/ 0","offer_id":61277329031498,"sku":"TBRML88","price":32.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBRML88_a1d9106d-7d4c-4d50-8955-96d6a71b77b9.jpg?v=1772806437"},{"product_id":"thebalm-read-my-lips-lip-gloss-hubba-hubba","title":"theBalm Read My Lips Lip Gloss - HUBBA HUBBA!","description":"\u003cp\u003eHUBBA HUBBA is the shade that says everything your lips are thinking. Part of theBalm's Read My Lips collection — glosses that speak for themselves — it delivers a bold, statement-making color wrapped in a juicy, non-sticky formula that actually feels good to wear.\u003c\/p\u003e\n\u003cp\u003eInfused with ginseng for a subtle plumping effect, Read My Lips gloss gives you high-shine color without the discomfort. The wide applicator makes application fast and foolproof, whether you're topping a liner or going bare. Comfortable enough for everyday wear, bold enough for every occasion.\u003c\/p\u003e\n\u003cp\u003eCruelty-free and paraben-free. Let your lips do the talking.\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eShop the full \u003ca href=\"https:\/\/goobsy.com\/collections\/thebalm\"\u003etheBalm collection at Goobsy\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eAlso available:\u003c\/strong\u003e \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-read-my-lips-lip-gloss-wow\"\u003e\u003cstrong\u003eWOW!\u003c\/strong\u003e\u003c\/a\u003e · \u003ca href=\"https:\/\/goobsy.com\/products\/thebalm-read-my-lips-lip-gloss-pow\"\u003e\u003cstrong\u003ePOW!\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Avera Group","offers":[{"title":"HUBBA HUBBA! \/ 0","offer_id":61277337190730,"sku":"TBRML86","price":32.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/5130\/6314\/files\/TBRML86.jpg?v=1772806438"}],"url":"https:\/\/goobsy.com\/de\/collections\/thebalm.oembed","provider":"Goobsy by Human Ideas","version":"1.0","type":"link"}