theBalm

theBalm does beauty differently. Vintage Hollywood glamour, punny product names, and formulas that actually deliver. Meet Matt(e) Hughes became a cult liquid lipstick. The Manizer highlighters are a TikTok staple. The palettes are designed for real people who want real results without reading a manual.

Natural eyeshadows. A bold red lip. A starlet straight out of the 1940s.

Cruelty-free, paraben-free, and unapologetically fun. theBalm is makeup that gets it.

Shop the full theBalm collection at Goobsy.