Avera Group

Meet Matt(e) Hughes — theBalm's romantic hero in liquid lipstick form. Named with the same punny charm that defines the whole brand, this long-wearing matte formula goes on smoothly, dries down to a velvety finish, and stays put through coffee, lunch, and everything after. No feathering. No fading. No compromise.

The formula is lightweight despite its staying power — comfortable enough to wear all day without the tight, dry feeling that plagues lesser matte lipsticks. Infused with peppermint oil for a hint of freshness and a subtle plumping effect. Apply with the precision doe-foot applicator, press your lips together once, and let Matt(e) do the rest.

Cruelty-free and paraben-free. For the person who wants their lipstick to outlast the occasion.

🌸 Shop the full theBalm collection at Goobsy.

🌸 Also available: Honest · Sentimental · Devoted · Loyal · Adoring · Chivalrous · Honest (Unboxed) · Mini Set of 6